I used to believe that The White House was the most powerful entity in the world. Not anymore!
Google is the most powerful entity on the planet! Why? They can drive traffic wherever they want, whenever they want. What does this mean?
It means they can control every digital conversation on every topic on the planet. They can elect politicians, swing revolutions, elevate personalities, and yes they can even make or break your business!
That is a lot of trust in one entity. How is this different from Old Ma Bell?
One day – people will get this.
Don’t bet on Google and their latest algorithm. Make your content about your users. Give them what they want, when they want it, how they want it and make them advocates!
Making advocates for your business or message is the only way to win. If Google is honest, you will be assured of winning. If Google goes the way of Ma Bell, then you still win.
Take control of your digital strategy and don’t leave it in the hands of the most powerful people you never met.